Cairo, Egypt, May 27th, 2021 – Artist Amal Maher is due to take back the stage as a guest of Narrative Summit to talk about arts and culture in Egypt and how they reflect the Egyptian identity. In appreciation of the summit’s role in presenting honourable models and exporting a positive image of Egypt, Maher has also awarded the series a dedicated song.
This comes within the framework of joint cooperation between Amal Maher, Narrative Summit, and CC Plus for Public Relations and Media Consultancy.
Maher expressed her happiness with this partnership and her optimism for the future. The artist has recently made several appearances amid preparations for a new album to build on the success of last year’s tours that followed the release of her 2019 album Asl El Ehsas. Maher is also preparing to perform soon in several concerts in the Arab region through her partnership with CC Plus.
Hala Wahba, CEO of CC Plus for Public Relations and Media Consulting and the main partner of Narrative Summit said: “The partnership with Amal Maher reflects our continuous efforts and plans to support our clients in all fields.
We are very happy to work with Amal Maher, who represents a successful and hardworking Egyptian woman. We have put together a detailed time plan that will start materializing in the upcoming months.”
She added: “CC Plus has been the PR partner for Narrative Summit since its launch in 2016, becoming Egypt’s first international public relations forum. Narrative Summit has since grown with the aim of rebranding Egypt and presenting a new image to the world by selecting prominent and successful personalities to present their inspiring experiences that contribute to building a national identity.”
In 2020, Narrative Summit launched five seasons of its flagship online forum Reshaping Norms, receiving great follow-up on social media, hitting 11 million followers, 4.5 million views, and 3.5 million interactions.
But the success of the summit goes back beyond that. The 2018 Narrative Summit was sponsored by the Prime Minister of Egypt and, in 2019, it was selected to be a partner in the activities of the Arab Sustainable Development Week organized by the League of Arab States under the patronage of His Excellency President Abdel Fattah El-Sisi and in partnership with the Ministry of Planning, Follow-up, and Administrative Reform in the presence and participation of a number of ministers, officials, and public and private business leaders.