Don’t Borrow…It’s a Trap! Here’s A Better Way Out!


We all fell into this trap, at least once. In a given month, you blow up all your income to buy that pair of highly overpriced new shoes or take that one extravagant family trip. How do you survive until it’s time for your next paycheck? Borrow? No.

Don’t get trapped in a loop of borrowing, loaning and consuming. We’ve all been there and we’ve all done that and let’s face it, it’s a horrible tradition. If you can relate, it’s probably time to take an honest look at your bad financial habits and improve your own quality of life. How? One word…NBK (National Bank of Kuwait). 

ماتستلفش من حد..

عايز فلوس تعالى NBK

This is the slogan behind their Ramadan campaign. The NBK 2021 ad is nothing but creative. Hands down, one of the funniest ads in Ramadan. They managed to create a copy that’s basically funny, catchy, informative and to the point. By doing so, they outdid themselves after the 2019 successful ad as well. 

We mean, aren’t we all Sameh and don’t we all have a friend like Ihab? The nagging friend who is so likely to ask for his money back in the toilet and in an ambulance on our way to a hospital? That’s one real situation! 

Another plus, instead of hiring some celebrity or creating some vague jingle, they went for a real Egyptian situation. A situation we’re all bound to go through. That’s what we call a smart ad.  

And, in case you’re wondering, the ad is created by Storytellers Advertising Agency. More specifically, it was directed by Hashem El Sokkary and Akram Negm. 

NBK is keen on providing Egyptian families with the financial services and aids they don’t just need, but deserve. Through their Ramadan campaign and the catchy ad airing now, they are emphasizing on how every personal loan we seek from our friends and family has a way of turning into a pain in our lives.

NBK, the renowned bank, is working hard to provide the solution to all your problems and money burdens. Through their benefits of credit-cards and loans, you’ll no longer be under the grip of anyone. Because we all know how that usually ends…

You’ll be able to rest-easy and not worry about a single economic aspect of your life. Be the sole manager of your own finances; health, kid’s education, car, luxuries and so much more.

And by knowing that you’re well-protected and planned, you’ll finally be able to live your life to the fullest without a single worry in mind.

What are you waiting for? Have financial-security today and every day!





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